With about half of the world’s population connected to the internet, and more or less reliant on internet technologies, digital options have become more of an essential than a mere option. Digital marketing has been proven to be more effective in terms of cost, tracking and effectiveness in reaching a target market.
To improve the effectiveness of marketing your brand digitally, you need to define the specific set of people to benefit from your business and get to them. With increasingly successful retail transactions being carried out on the internet, it’s imperative to optimize your options and solidify your internet presence, both on mobiles (tablets inclusive) and desktop devices. More sales are made on desktop devices than on mobile and tablets combined. But the majority of searches are carried out on mobile devices.
The rate of use of mobile devices to desktop usage within the United States as at the third quarter of last year was already placed at 51.7 % of all internet usage, with the predominance of desktop usage limited to daytime workplace use. The ease of access offered by mobile devices has turned mobiles into secondary human organs. Of the people still engaged in the use of desktops regularly, over 50% of them only fall back to their desktops for certain tasks, either due to their mobile devices not being optimized, or ease of use of the desktop. Currently, most mobile devices can do above and below a desktop computer. And there’s the added advantage that it can be used in the washroom. To get maximum use of your digital presence, a mobile friendly webpage or application is the way forward. Statistics show that millions of businesses are carried out daily on mobile devices, and much less on the desktop devices, the ease of purchasing a product, paying for a service or even making a bank transaction on a mobile is undeniable. So why wouldn’t you give your business a level marketing field by enabling your websites or webpage for mobiles. The mobile application market is one of the biggest markets in the world right now. Take a piece of it by investing in a good website, and open your business to a world of opportunities.
Aggressive marketing, probably sounds wrong for all the right reasons, but there’s a reason aggressive people are at the top, they get things done. So after optimizing your web content, it’s time to remind your consumers of your presence. By having an app on their phone, you have automatically been offered prime estate in their lives. Develop push notifications and optimize that space so they never forget you’re still available to serve them.
So most of the world lives on social media and in virtual space, more than in the real world. Bad for humanity as a whole, and a terrible tragedy for human relations. It’s up to you as a business owner to make use of the statistics, and establish yourself in their faces by trending as much as possible on social media. Facebook, Twitter, Instagram, Snapchat, all the works. Make your business seen as your clients go tweeting away, make your business relevant and make them talk about your business till it becomes a trend. Employ the right people to put you out there.
Keeping track of your consumers’ choices, their wants their needs, their peculiarities. This helps in creating a personalized experience for each customer. This will also help you reward the loyal customers, in personally relevant ways, and figure out what your one time customer needs, in order to make him come back for more. A loyal business breeds loyal customers, well, half the time.
- Tos William, Research & Media Communications Associate, TinixImpacts
The age of traditional media marketing has been driven almost to the point of extinction. With the advantages of digital marketing over traditional marketing in terms of cost, reach and effectiveness, new start-ups are practically impossible to operate without being digitally optimized, and the few who manage to get started, are almost immediately disadvantaged.
Digital optimization is as essential for the success of a business as a brand name is. Getting your products and services to your clients requires a strong online presence alongside the use of a professionally enabled website. When we talk digital solutions, here are some of the most essential aspects of digitization to help your business grow.
Telling a business owner he needs a webpage is a moot point, and about as necessary as telling fish it needs water. The most important question to be asked now is, “How good is your webpage?” a successful online presence starts, and practically ends with a good webpage. A consumer hears about your product or sees an ad of a certain product or service they require, their first port of call is Google, the 21st century man’s best friend. So imagine, a hungry fella who sees a quite attractive flier of the new neighbourhood pizzeria. So he automatically googles the page to place an order, but instead gets stuck in an endless loop from a poorly constructed webpage. The customer is automatically lost, but unfortunately for the business owner, this client’s entire circle of friends, their friends, his family and their friends start doing some marketing for you, negative marketing. This imaginary business has lost no less than 10 clients, and the ripple effect is impossible to fathom.
Spending money on quality webpage design is the best gift you can give your start-up, or a necessary face lift for the new boost your business needs.
Having a good quality webpage can only be complete with well-developed content. You need to provide your clients with what they need on your webpage in order to get them coming back. The client judges the quality of your products and services more by the quality of online content. But getting engaging web content keeps your client hooked, and automatically will result in generating more clients for you, either by word of mouth or by online recommendations and reviews.
For natural search optimizations, Google, which remains the biggest search engine with about 60% of online traffic, determines your net worth. Search Engine Optimizations are the new gods of advertising. Meeting Google’s search engine requirements is only the first step. Getting on the first page of their natural search results page is the goal. You need to develop product specific content which carry all your requisite keywords and can be easily relatable by your target consumer. The easier your page is to be found by natural search results, the more traffic you get. The more your traffic, and return traffic definitely counts, the higher your ranking by google search. The higher your ranking, the more people want to get associated with you. The consequences of these results are far reaching, as you’d get free press from people referring to you or your products, in order to get more traffic. Developing your SEO is an aspect of digital marketing that probably outranks every other. When picking a company for SEO optimization, maximum care must be taken to avoid Black hat companies, who make use of indirect means to generate copious amounts of traffic without being able to sustain them. Such SEO, often get flagged and banned after a short period. For a business with foresight, as much as you would want to generate traffic as soon as possible, it becomes necessary to make sure you remain consistent, and not just invest in aggressive marketing with bad feedback. Make your choice wisely.
- Tos William, Research & Media Communications Associate, TinixImpacts